Focus On Stephen Joseph’s Preschool Backpacks

Any old backpack can carry around books and papers from point A to point B, but there is no reason why preschool backpacks can’t do so in a fun and stylish fashion. For far too long, the makers of preschool backpacks have more or less taken for granted the fact that kids need backpacks for their strictly utilitarian functions and have neglected almost all aesthetic considerations. This combination of a careless attitude that is widespread among backpack producers and a general ambivalence on the part of consumers resulted in bland backpacks that served their purpose but did nothing else. And so it has been for as long as anyone can remember.

This was the situation until very recently when a few imaginative designers at small companies such as Stephen Joseph changed the game with a new generation of kids backpacks that are not only highly functional but also highly stylish. Each of these backpacks are designed with some iconic aspect of kids’ culture in mind. Examples of this include gymnast and cheerleader bags for little girls and cowboy and pirate packs for boys. If preschool backpacks can be viewed as revolutionary, then these are those backpacks. With a backpack like this, kids can stand apart from the crowd while forging their own unique identity.